MSPA EA - FORUM IV
5 & 6 November 2025
Our journey continues...
We can confirm the dates of the next Executive Forum for Business Leaders in the Mystery Shopping Industry in Europe and Africa.
The agenda is yours of course but we sense a consensus to cover the below in more depth – so join the dialogue and play a part in our connected future.
Our agenda continues to evolve and the top 4 subjects to discuss from our notes are:-
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MSPA INSIGHTS
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ROI EVIDENCE
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AI BEST PRACTICE
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PARTNER COLLABORATION BEST PRACTICE
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MARKET SIZE AND KEY RATIOS
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OTHER AGENDA ITEMS suggested and to be agreed.
Who can attend the Forum: CEO's, MD's or owners of a member company striving to continue to deliver excellence in every quarter you will be familiar with the challenges and opportunities we now face. We invite a maximum of 15 leaders to apply to join us and Connect, Learn and Share in November. We will focus on the above key Subjects, discussing solutions, concrete sharing with and learning from each other.
To join the programme, we ask a fee of 975 Euros, reduced to 875 Euros for all those that confirm by 1st April 2025. This will include a day and a half of interaction, pre-evaluation and follow-up. Refreshments, lunches on both days and dinner on Wednesday evening are included within the fee.
To plan the event effectively we need early commitment so please register your interest directly with us as soon as possible. We will try to limit to 15 spaces again to keep the discussions focussed.
Destination & Venue
We are looking for slightly warmer or more interesting locations that are equally accessible, so raise your hand early to book a slot so we can start the search in earnest. Destination and venue to be announced shortly!