MSPA EA - FORUM IV
25 & 26 November 2026, Amsterdam
Our journey continues...
We can confirm the NEW dates of the NEXT (7th) Executive Forum for Business Leaders in the Mystery Shopping Industry in Europe and Africa.
Space is limited and we already have expressions of interest from many people so we invite you to apply by clicking here or the button above.
As ever, the event is open to anyone in a leadership role who wishes to network and share. Our last Forum was a great success with positive contributions from all, connecting, sharing and learning together to address the opportunities and issues we all face in the Mystery Shopping market.
The agenda is yours of course but from our conversations three clear themes for discussion evolved, together with potential discussion points – so join the dialogue and play a part in our connected future.
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Market and Proposition; Market direction influenced by proposition, sector and geography. What is new, emerging and established in our broader market. How do we extend awareness?
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Technology; Continuing review of use cases in the MS process, AI Legislation and ethical implications, Software Options
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People Engagement; Shopper Motivation, Employee Engagement, Training and Education, Communication channels
There is change now, and more to come, so a sharing of experiences and vision will be of great benefit to us all.
The programme is simple; interactive, and informal, starting with a little pre-work, then a day and a half of interactive discussions.
We will focus on the above key Subjects, discussing solutions, concrete sharing with and learning from each other. We aim to make the conversations as free-flowing as possible and invite contributions from the floor on any subject from anyone, so please add to the list where you feel you have an interest or want to make a specific contribution. We will also take the time to update on the initiatives already started and get views on focus, priority and viability of each.
Who can attend the Forum: CEO's, MD's or owners of a member company striving to continue to deliver excellence in every quarter you will be familiar with the challenges and opportunities we now face. We invite a maximum of 15 leaders to apply to join us and Connect, Learn and Share in November. We will focus on the above key Subjects, discussing solutions, concrete sharing with and learning from each other.
Nigel Cover, (MSPA EA Governor and Consultant) and Nikky Alkemade (MSPA Executive Director) will facilitate the event.
Contribution fee: To join the programme, we ask a fee of 950 Euros, reduced to 875 Euros for all those that confirm by 1st September 2026. This will include a day and a half of interaction, pre-evaluation and follow-up. Refreshments, lunches on both days and dinner on Wednesday evening are included within the fee.
To plan the event effectively we need early commitment so please register your interest directly with us as soon as possible. We will try to limit to 15 spaces again to keep the discussions focussed.
Destination & Venue: Venue to be announced after the Forum is confirmed.